Consumers satisfy their unlimited wants in various ways, as outlined in the documents. Here are the ways consumers fulfill their wants:
- Purchase of goods and services: Consumers satisfy their wants by purchasing goods and services. When a consumer desires a particular product or service, they can acquire it from the market by exchanging money or other forms of payment.
- Consumption of complementary goods: Some wants automatically lead to the creation of other wants. For example, when a consumer purchases a cellphone, they will also need airtime to use it. This means that the consumption of one product automatically creates a need for another.
- Repetition: Some wants recur after being satisfied once, creating the need to satisfy them again. For instance, a person may satisfy their hunger by eating a meal, but after some time, they will experience hunger again and need to eat once more.
- Formation of habits: Certain wants can result in the formation of habits. For example, consumers may develop a habit of using specific brands of toothpaste, perfumes, body lotion, or beverages based on their preferences and familiarity with those products.
- Universal experience: Human wants are experienced by every human being, regardless of whether they are satisfied or not. This means that all individuals have various desires and wants that they seek to fulfill, even though the specific wants may differ from person to person.
In summary, consumers satisfy their unlimited wants through the purchase of goods and services, consumption of complementary goods, repetition, formation of habits, and the universal experience of wants. These strategies allow individuals to fulfill their desires and achieve satisfaction to a certain extent.