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Circumstances under which a manufacturer would find it necessary to carry out marks research.
- Where he wants to determine the competition level and how to face it.
- Where there need to establish the best price that will suit the consumer.
- Where he intends to find out the best method of distributing the goods.
- Where he intends to establish appropriate quantity and packaging of the goods.
- Where the products is new.
- Where he intends to find one the changes in demand for the product.
- Where he intends to determine the suitable methods of promoting the product.
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