Circumstances under which personal selling may be appropriate in product promotion.

Circumstances under which personal selling may be appropriate in product promotion.

  • When the product is being launched in the market.
  • Where the firm is financially able to finance sales persons.
  • When the product is tailored to meet customers specification.
  • Where the product is of high value.
  • Where it is necessary to demonstrate the use of the product.
  • Where the market is limited to a small local area.

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