State four circumstances under which it may be appropriate to use personal selling as a form of product promotion

State four circumstances under which it may be appropriate to use personal selling as a form of product promotion

  1. Its not easy to ignore like other methods
  2. Its more persuasive
  3. Immediate feed back about the product is got
  4. Seller is able to direct effort to a specific group
  5. Consumers are shown how to use a product
  6. Demonstration can be done
  7. Suitable for both the literate and illiterate

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