When AdSense is displaying Ads on a page, which priority does it consider first?


User behaviour, content niche or advertiser preferences?

When displaying ads through AdSense, the priority is typically given to the advertiser preferences. AdSense aims to match relevant ads to the content of the webpage, taking into account factors such as the user’s browsing history, the content niche of the website, and the preferences set by the advertisers.

However, it’s important to note that user behavior and engagement can also influence the ads displayed. AdSense uses algorithms to analyze user behavior and optimize ad targeting based on factors like click-through rates, user interests, and engagement metrics. This helps to deliver ads that are more likely to be relevant and appealing to the users.

Google doesn’t guarantee that we’ll always have relevant ads to display, because ad serving depends on a number of factors, including our ability to crawl your site, your webpage content, and the availability of relevant Google ads.
Similarly, if Google does not have ads for an AdSense for search query, or if the query will return non-family-safe ads, we will not show any ads.
If we don’t have relevant ads for a given webpage, or if we haven’t yet crawled your site, we’ll display no ads.


However the priority of factors in AdSense ad display is determined by various elements, including line item type, line item priority, and ad availability. Here is a breakdown of these factors:

  1. Line Item Type and Priority:
    • Each line item in Google Ad Manager is assigned a line item type and priority [1].
    • Line item types include Sponsorship, Standard, AdSense, and Ad Exchange [1].
    • The line item priority is a numeric value that determines the order of ad selection. A lower priority number indicates a higher priority [1].
    • For example, a guaranteed “Sponsorship” line item with priority 4 will be prioritized over a non-guaranteed “Bulk” line item with priority 12 during ad selection [1].
  2. Ad Availability:
    • Ad availability refers to the availability of relevant ads for a specific webpage or query [2].
    • Google AdSense does not guarantee that there will always be relevant ads to display, as ad serving depends on factors such as the ability to crawl the site, webpage content, and the availability of relevant Google ads [2].
    • If there are no relevant ads for a webpage or if Google has not yet crawled the site, no ads will be displayed [2].

Learn more:

  1. Line item types and priorities – Google Ad Manager Help
  2. Factors that affect ad serving – Google AdSense Help
  3. Google AdSense CPM Rates And Factors Affecting CPM – 2023
Print Friendly, PDF & Email
0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x
Deprecated: htmlspecialchars(): Passing null to parameter #1 ($string) of type string is deprecated in /home/swalijib/public_html/news/wp-includes/formatting.php on line 4715