Top SEO Features for 2023

  • SEO (Search Engine Optimization) is constantly evolving, and it’s crucial for marketers to stay updated with the latest trends.
  • In 2023, there are several key features and strategies that will shape the SEO landscape. These include a focus on expertise and experience, audience-targeted content, author authority, satisfying and helpful content, the use of AI content and writing software, SEO automation, changes to click-through rates (CTR) by search engine results page (SERP) positions, product page SEO, competitor analysis, less crawl frequency, image SEO revitalization, and the importance of fast-loading and high-performing websites.

Based on the search results, here are some of the top SEO features for 2023:

  1. The new “E” in E.A.T: Google has added an additional “E” to its popular E.A.T acronym (Expertise, Authority, Trust) to now include Experience. Google will consider the experience of the author or creator when evaluating the quality of content. This means that content creators with first-hand, real-world experience on a topic will be prioritized [2].
  2. Audience-targeted, not traffic-targeted content: Google is placing increased emphasis on creating content that is targeted towards the audience rather than solely focusing on driving traffic. Businesses need to ensure that their content strategy aligns with the interests and needs of their target audience to achieve ranking success in 2023 [2].
  3. Increased emphasis on author authority: Google wants to ensure that the content ranking in 2023 is produced by real people with real audiences in mind. To elevate the experience and authority of content creators, businesses should include author bios, create author pages, and link their creators’ social media accounts [2].
  4. Satisfying, helpful content: Google’s emphasis on “helpful” content means that users should feel satisfied by the content they click on in the search engine results pages (SERPs). Creating content that is created for humans, appropriate for the target audience, relevant to the primary topic, and displays a depth of knowledge about the topic will be crucial in 2023 [2].
  5. AI content and content writing software: Despite Google’s efforts to combat auto-generated content, the use of AI content and content writing software is expected to increase in 2023. Marketers can leverage these tools to speed up their content workflows and create original, quality content. Content briefs, content outlines, and content ideas generated by AI tools can assist writers in creating helpful content [2].
  6. SEO automation: More SEO tasks will be automated in 2023 as digital marketers continue to utilize enterprise SEO software platforms and tools. Keyword research, site auditing and monitoring, and website grading can be automated, allowing businesses and agencies to focus more on strategy [2].
  7. Changes to CTRs by SERP positions: With endless scrolling now available on both mobile and desktop, users can easily navigate across multiple pages of SERP results. This may impact click-through rates (CTR) by ranking positions. Marketers will need to adapt their strategies to account for this change [2].

These are just a few of the top SEO features to watch out for in 2023. It’s important for marketers to stay updated with the latest trends and adapt their strategies accordingly to maintain a strong online presence.

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