Negative effects of advertisement to the consumer (4 marks)

  • Deceptive advertisements mislead the consumer due to the urge to sell
  • Goes against the values of the society
  • Leads to wrong prioritization-goods and service bought do not satisfy most important needs
  • Inferior quality of goods and services-products bought does not perform all the expectation of the consumer
  • Can lead to impulse buying-buying something one had not planned to buy
  • Can lead to overspending-buying beyond ones means
  • Goods are bought before comparing prices
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