Functions of wholesalers.

Functions of wholesalers.

• Act as a link between producers and retailers.
• Transport goods to retailers’ premises.
• Offer storage to ensure continuous supply.
• Stabilizes prices due to storage of goods.
• Reduce operational costs as they link producers with retailers.
• Advise both producers and retailers about pricing.
• Advertise goods which they deal in.
• Prepare goods for sale by sorting, blending and grading.
• Financing trade by paying producers in cash.