Functions of wholesalers.
- Act as a link between producers and retailers.
- Transport goods to retailers’ premises.
- Offer storage to ensure continuous supply.
- Stabilizes prices due to storage of goods.
- Reduce operational costs as they link producers with retailers.
- Advise both producers and retailers about pricing.
- Advertise goods which they deal in.
- Prepare goods for sale by sorting, blending and grading.
- Financing trade by paying producers in cash.